The District of 100 Mile House received the Community Tourism Plan at the Committee of the Whole Meeting.
Back on Tuesday, April 23rd, Council was given a strategic plan for continued investments in tourism initiatives, and support the long-term and sustainable growth of tourism.
Mayor Maureen Pinkney says the goal is to have a strong visitor economy for one of their main economic drivers.
“Tourism is a very important sector of our local economy. The district always looks to actively seek and support that, and this plan will help identify some actions to not only support it, but also to hopefully help it grow.” says Pinkney.
“The tourism sector has been bigger in the past, and maybe we can get it back to that.”
Four main goals were given, including increased stakeholder collaboration and capacity, more market-ready experiences and diverse accommodation, expanding tourism marketing activities, and enhanced capacity of operators and communities to develop tourism.
Pinkney says there’s a ten year plan to reach the goals, and have already planned a tourism forum in the fall.
She says a lot of this wouldn’t have happened without grant money from Destination BC and Pacific Economic Development Canada.
The next steps are for Council to review the action items and prioritize those to move ahead.
More information on the District’s Community Tourism Plan can be found on their website here.