It was another down year for tourism in the South Cariboo.
“Because of all the difficulties we had this season, we started off strong, but of course when travel restrictions came in, we started to slow down a little bit,” says South Cariboo Visitor Centre Manager Julie Gilmore, “once they were lifted, the wildfires kicked in and the smoke, so we did see some declining that way.”
Gilmore says there were 6,714 visitors in the South Cariboo during the Summer months this year, as compared to around 9,000 in 2020 and over 34-thousand in 2019.
“We’re working really hard on our social media presence, and trying to recover from what we’ve been going through with COVID-19, and doing some pivoting here to bring back people into the South Cariboo,” Gilmore explains.
Gilmore says European travellers are starting to return to the area as borders start to re-open.