Destination BC unveiled it’s new global marketing campaign that will start this fall aimed at international tourists .
Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism (CCCT), said it’s exciting to see the province putting this branding campaign together to attract more international visitors to BC and our area.
She noted that as CCCT continues working with Destination BC on these new international marketing efforts to ensure visitors will come to the land without limits, they are still working hard for operators in our region.
“We are a popular destination for Europe, Germany, and U.K. tourists,” Thacker said, “Our beautiful nature, our rural communities, and warm welcoming people align with what those core visitors are looking for and the experiences that our tourism operators offer from guest ranches, to fishing and hiking.”
Thacker said Cariboo Chilcotin Coast Tourism has seen a good uptake for the last 8 years as we’ve been growing and marketing into those markets.
Cariboo Chilcotin Coast Tourism will be busy this summer providing content shoots, new imagery and new videography of our region to this new global marketing campaign.
“International markets take a couple of years lead time when they’re rolling out a new brand or campaign and this work will start to see results in 2026-27,” Thacker added.
Visitors to the land without limits was a little slow in the Spring but Thacker said booking are up now that we’re rolling into the summer season and people are excited to get out and start exploring.
“We’re seeing strong Canadian bookings as well as some American tourists who want to come North for their vacation.”
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