Tourism operators across the Cariboo Chilcotin Coast can now access on the ground support and advice.
Their trio of new Destination and Experience Managers, Judith Call, Soren Christensen, and Patricia Gerhardi, are out in communities and ready to connect with member businesses.
Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism, said this on the ground approach mirrors what we did under our tourism resiliency program while connecting businesses to support programs during the pandemic and that it’s much needed.
“We heard loud and clear at our AGM in 100 Mile House last November that this was the most critical work and support we could provide to them in running their businesses as they’re recovering from the pandemic and looking forward to the future.”
The new tourism team will also help owners and operators get the information they need like updating emergency plans, accessing government programs and enhancing their offerings to the travelling public.
“We are running it for the year as a pilot and we will re-asses it at the end of fiscal with feedback from our industry and our communities on how it worked for them, if they want us to continue it, adjust it, learn from it, grow it, and we’ll look at all of that feedback next spring,” Thacker said.
She added the goal of the program is to ensure that their businesses have access to Cariboo Chilcotin Coast Tourism services and programs and government support available to make them successful, we don’t want anyone left behind.