The District of 100 Mile House has completed their Community Transition Marketing Project.
According to Director of Economic Development and Planning Joanne Doddridge, the project consisted of refreshing some of the municipality’s communications and marketing tools, with the overall goal of enhancing the District’s visitor, resident, and investment attraction materials to better position the municipality to respond to economic transition. There were three key project components, these were building a new tourism website, developing a digital Relocation Guide, and creating a series of investment opportunity profiles.
Doddridge says the Relocation Guide is being shared with employers to help them with their recruitment efforts. “We know there is a deep labour shortage in 100 Mile House for all skill levels,” Doddridge said, “We are excited to share the Relocation Guide with employers to help them find the labour they need to keep their businesses successful and our local economy vibrant.”
The updated tourism website is already in use, which South Cariboo Visitor Centre Manager Julie Gilmore says she has received positive feedback on the attractiveness and functionality. “It’s a professional product that meets visitor expectations, and our partners are thrilled to be a part of it”.
The Investment Profiles will help focus and respond to investment inquiries, and these industry sectors complement the opportunities cited in the 2021 and Beyond Economic Development Strategy.
The project was completed with funding from the Northern Development Initiative Trust’s Marketing Initiatives program.