Since its launch almost a decade ago, the WorkSafeBC YouTube channel has received more than 25 million views and has more than 18,000 subscribers. In 2014 alone, WorkSafeBC’s YouTube channel received more than three million views, with more than half of those views originating from Canada and the United States.
WorkSafeBC started delivering videos and slideshows via YouTube to make safety resources more accessible in every region of the province, and to reach out to people who increasingly take their information from the internet.
“The safety videos produced at WorkSafeBC are a valuable educational tool B.C. employers can use in the prevention of workplace injuries and diseases,” says Gordon Thorne, manager of product and program development at WorkSafeBC.
“Our goal is to continue to see these resources being accessed by an increasing number of industries and organizations across B.C.”
In 2014, WorkSafeBC produced 15 new safety videos, adding to its existing library of more than 450 multimedia products on its YouTube channel. The channel experienced an increasing amount of online traffic in 2014, up 21 percent over 2013 and up 63 percent since 2012.
“The WorkSafeBC videos are a great resource for our members,” says Lisa McGuire, CEO, FIOSA-MIOSA Safety Alliance of BC, the safety association for B.C. manufacturers. “The videos we have used the most illustrate in a simple, straightforward format the day-to-day mistakes people can make, the subsequent accidents which can result.”
Last year, WorkSafeBC translated 10 safety videos into seven written languages: Chinese – traditional and simplified, Punjabi, Korean, Spanish, French, and Vietnamese. Work safety organizations in Austria, Bulgaria, France, Great Britain, Italy, Japan, Poland, and South Korea, Sweden, Switzerland, Turkey, have sought permission to access and translate WorkSafeBC videos.