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Bigger and Better-2017 Downtown Festival to Focus on Merchants

The Williams Lake Central Business Improvement Area Association (WLCBIA) will once again be putting on a downtown festival following the Stampede Parade despite discussions of not holding it last year.

Executive director, Kate Lines says they needed a festival that works for the City’s downtown merchants.

“It seems like the street festival as we were planning it for the last little wasn’t serving the needs of merchants and many of them would close up and leave town which is not the point at all. The festival really should serve the needs of the merchants so they stay open and celebrate with the community everything that’s great about downtown.”

“This festival is all about including and hearing what the merchants need to happen to make it work for them.”

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Lines says they have already received a lot of support, and that the big push begins next week when they will talk to each merchant individually.

This year’s event which will no longer go by the name ‘Street Party’ is scheduled to run for 9 hours throughout four downtown streets on July 1.

“We are starting a festival that is like no other festival ever before here in downtown Williams Lake so we want to give it a name that nobody has any connotations with,” says Lines.

Name ideas can be emailed to the WLCBIA until March 31, 2017.

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